Tencent daus wechat china1/17/2024 ![]() The traffic of WeChat has a better viscosity of user than other SNS and communication apps.In the future, individuals may spend less time on WeChat, but the time they spend on WeChat more valuable. The quantity of traffic is not important for WeChat when compared with the quality of traffic.However, the social network and mini-programs advertising could be the potential for increasing revenue. The traffic of WeChat is hard to monetize by internet advertising, since the character of the traffic.Therefore, as an entity, the cost of traffic of WeChat can not calculate as an individual app. ![]() Currently, more than half of important programs of Tencent are derived from WeChat, which not only uses the traffic of Tencent to develop themselves but also guide new traffic for WeChat.However, that will not happen, but it shows the low-cost character of WeChat. Ideally, without growth, WeChat can keep traffic without any additional input.The social media and life service derive more traffic for WeChat (individual spending more time on WeChat) and those adding traffic improve the quality of whole traffic (improving ARPU and more data from each user). Now, more people just need a phone to meet most of the daily requirement, especially in China. Individuals usually brought a wallet when they out of the home before. The critical word of WeChat is CONVENIENCE. So, WeChat started as a communication app, then developed to social media, and expanded to a life service connector. ![]()
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